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How To Get More Clients For Your Photography Business

If you’re a photographer, you’ll agree with us when we say that the most challenging part about the job is generating profitable sales.

How to get more photography clients? It’s a question we all ask ourselves when we first start out. Don’t worry, we will show you how to build a photography business with clients you love and adore.

The first steps to a successful business is to know why you do this, what it is you do, and how you do it. Is that clear? Move on to the following steps!

#1 Be visible online

It’s cliché to say, but if you want to be successful, you need an internet presence. This is especially true for photographers; your website or social accounts are the first things people will see when they are researching your services, and it can help them decide whether to hire you or not.

Instagram is a gold mine of potential clients. With the right hashtags and carefully curated content you will have clients in no-time. As Instagram becomes more and more popular as the social media platform used by brands, influencers, models and many more, there is no better time to seize this growing opportunity for your business.

Make sure to spend enough time on this platform. Do research on hashtags, try out which ones work the best. Try to post on different times – and discover when your clients are online. Don’t forget to switch to a business instagram account. This way you get more details and statistics. Understanding this helps your account grow. You will be surprised when you get your first photography clients through DM.

Creating a perfect photography portfolio website is also necessary. Write a good bio and don’t forget the contact page. This way future clients can easily reach out to you – or sign up for a newsletter. We get back to that later!

iphone next to laptop with instagram opened

#2 Build a brand

It’s always important to look professional. A well-developed brand identity can help you stand out from your competition while making your business look organized and official. And that is what we want.

To create a memorable brand, you’re going to have establish a unique, consistent identity that clearly communicates who you are and what you stand for. Another important feature is to create the perfect recognizable logo. The best tip we can give you is to keep it simple.

Even if you master graphic designing skills, it can be difficult to create something for your own business. If you can’t figure it out, don’t be afraid to ask help and hire someone to do it for you.

#3 Be the expert

Other photographers work in many different areas, ensuring they can make use of the skills to bring their clients the best possible photos. However, if you want to be really successful you should focus on one area. When potential clients see that you specialize in the type of content they are looking for, they will be much more likely to hire you. Besides that, if you focus on one area you can improve your skills and get better at it.

#4 Network

Connecting with other businesses and professionals is one of the most important pieces in growing your business. You’re laying the groundwork for future success. Think of connecting with hair stylists, makeup artists, and other photographers. Besides networking it’s also a good idea to collaborate and work on projects together.

Don’t know how to meet these people? Think of social network accounts like Instagram. Real life will always work best, think of it the next time you go to the hairdresser or beauty salon.

#5 Freelance websites

There are a lot of places out there that can help you find photography clients. While these sites may not all be the same, the end goal is similar – to connect freelancers with people who need to get jobs done. Think of websites like Upwork or Freelancer.

The downside to this site is that there are a lot of people here, so it may be difficult to stand out from the crowd. You can also be turned down for jobs or rejected if they don’t like your work.

#6 Give something back

Ever thought about running your own giveaway? Giving away free stuff is one of the best business growth hacks you can do. Not only is it a great way to get new customers, but also increase engagement, grow on social media networks, and build some good will with your customers.

Running a giveaway might sound intimidating, but it’s actually very simple. All you need is a prize, a giveaway application, and some rules. You can use Facebook, Instagram, YouTube, or Pinterest, or all four platforms for maximum exposure. Regardless of the platform you choose, make sure it’s easy for people to enter and share their entry with friends

#7 Get published

Magazines, newspapers, and online news agencies regularly need new images. Increase your visibility by providing your photographs to them. You’ll be surprised by how your work can take off if given the right exposure. Can you imagine your work on the frontcover of a magazine?

different kinds of magazines

#8 Know who your clients are

If you don’t know your ideal client, you’re wasting time and money on marketing. If you can describe your customer and how they live, then you can create better content and marketing methods to speak directly to them.

The description needs to be detailed. The more, the better. Give the customer a name, a job, and even a hobby. This way you’ll figure out why they they need to buy your products or services.

Don’t forget that not all clients are the same. You will sure have some experience with past clients, and figured out there are types you want to work with – and types you don’t. You’re the boss, don’t forget that.

The last tip we would like to share, is to create a customer database. This way you have everything you need to know about your past clients or future leads in one place. It’s the best way to keep things organized.

#9 Start an email campaign

Starting an email list is a great way to market your photography business. However, the characteristics of a successful marketing strategy are what will make or break your business.

It’s great for building relationships, but it’s essential to be attentive to maintaining quality and keeping subscribers engaged. The best way to maximize this is with a clear and consistent brand voice. Additionally, it’s important to schedule when you send your emails in order to build trust and loyalty.

If you have a plan of how you’re going to get people to sign up for your email list, then that’s a huge plus. If they sign up, maybe you have the opportunity to offer them some exclusive discounts or tips before anyone else.

#10 Automated responses

It’s important to react quickly when potential clients reach out. If you don’t, the client may not bother to try again and move on to other options.

Automated e-mails send in the right tone and automatically reply to clients who e-mail you regarding your services. Automated responses help assure potential clients that you’re still active and interested in their project. They know they can expect an answer.

#11 Testimonials

Testimonials make great content for your website’s home page, landing pages, blog posts, email campaigns, and other marketing material like brochures and flyers. Step in the shoes of a customer. If you would hire a photographer, would you read the reviews first? Our answer is: yes!

Motivate clients to write a review on social media, google, or your website .Make sure to tell them how important it is for you to know their opinion, people love to share their experience.

#12 Reach out to clients you already worked for

It’s easier to keep an existing customer than to find a new one. So it’s worth investing some time and effort into keeping your past customers happy and satisfied. Send out a message once in a while, maybe they are in need of your services again. You can offer a special discount – or make them aware of a new product. Try to find a way to remind them that you exist and that you can help them with their current problems.

You want to be careful what you put in the body of the message though. You don’t want it to sound like an advertisement or sales letter and you don’t want it to be too long either. Keep it short and sweet and to the point.

Another good tip to improve relationships, is to keep notes on customer interactions. When you interact with customers either via email, phone or social media, be sure to take some notes. If there was something about the interaction that made it memorable – a funny story, a shared experience – write it down so that next time you talk with this customer, you can bring it up.


In conclusion, you know how to get photography clients. Take action now so you can get the clients you deserve. And remember, it takes time to build strong relationships with clients. You need to build up trust and credibility. Thanks for reading! If you think this article was helpful please let us know below.

An independent magazine established in 2017, with a focus on beauty and fashion editorial photography.