You cannot understand good design if you do not understand people. Design is for people. I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.Digital design is like painting, except the paint never dries. But I find that for myself, without exception, the more I deal with the work as something that is my own, as something that is personal, the more successful it is.Graphic design will save the world right after rock and roll.