Assuré Magazine

Set in a futuristic dystopian era with a strong retro aesthetic, Fucking Down presents us with several women of different ages surrounding the singer in a somber hotel room. Though similar in appearance, each reflects a unique trait spanning across the whole spectrum of human emotions. From playful and kind to brutal and fierce, the singer finds herself at their complete mercy with almost no control over their actions.

A carefully constructed and purposefully repetitive choreography illustrates this scenario, with each cycle featuring slightly different movements – some more exaggerated and violent and some more restrained and controlled. This reiteration gives the protagonist the chance to react differently each time and learn more about herself, leading her to predict patterns in her own behaviour and gradually accept herself.

Commenting on the production, director Amanda Lago states: “I wanted to recreate a chaotic environment, in which emotions and feelings are presented through an almost delirious dance. We live in an era in which we obsess over how others perceive us. This has led us to meticulously curate the way we present ourselves to the world, setting highly unrealistic expectations while still trying to come across as authentic. Fucking Down i s an interpretation of how this dynamic affects us, expressed through a visual orgy of senses in what becomes an ongoing and vicious journey in understanding and accepting ourselves”.

Fucking Down is the second production directed by Lago in collaboration with Fatal Tiger. Lago’s previous works have won awards internationally, including Best Song Soundie 2017, and have been been selected across several international film festivals, including Berlin Fashion Film Festival, Fashion Film Festival Milano, LA Fashion Film Festival and Video Art and Experimental Film Festival in New York.