Highlighted: La Mer by Victor Claramunt

We live in a society where we are not aware of the amount of plastic around us.
This is not a child's play.
Four children, from 11 to 6 years old, in recognizable two-color environments, where the plastic that coexists naturally with us stands out,nobody cares. The kids will tell us what we are doing with our oceans ... with our planet.


Victor Claramunt - Writer/Producer/Director

"Since I was a child, I liked to play in every room of the house. I hung different objects from any part of the room that seemed that they could always have been there. This was the first image that came to mind when I thought about this film. Mixing style and social denunciation without losing the sense of humor to raise awareness of the dangers of plastics in the oceans was not a simple task. I believe that any narrative is good to achieve a goal. This is not a children's game, we do everything possible to save the planet."

La Mer is the new Victor Claramunt fashion film. “I am smart enough to know that. This is the essential premise that kids tell us. We are destroying the seas and we do nothing to change that. From the world of fashion we must also make the audience aware that we should do everything in our power to change the course of history. Fashion as a social speaker. Kids as social speakers. We need all world attention."

Bio Victor Claramunt
Spanish director Victor Claramunt is celebrated for his clever, cinematic, award-winning fashion films. His film Breaking Rules for Bibilou won more than 20 awards around the world -- more than any other fashion film last year -- including the prestigious Best Director at the La Jolla International Fashion Film Festival,Best Film/Emerging Artist Berlin Fashion Film Festival, Best Creative Concept at the Mexico Fashion Film Festival, Best Fashion Film at the Australian International Fashion Film Festival and Best Production at the Australian International Fashion Film Festival. Claramunt began his career as art director, sharpening his creative eye as a director of fashion films. There is a magical feel to everything he shoots. Each piece reflects his unique style – a love of Hollywood cinema and a smart mix of humor, surrealism, action, and drama. His impressive portfolio includes award-winning films for major brands, including Giorgio Armani, Herbal Essences, Nespresso, Air France, Roger Vivier, LongChamp, Coca-Cola, PlayStation, Sony Music, Adidas, Andres Sarda, Nestle, and Castrol.


Writer/Producer/Director Victor Claramunt San Millán
Brand North Sails
Producer Jose Trullenque
Line Producer César Pérez Gómez
2nd Line Producer Pilar Coy Pérez
Writer Ingrid Gené Gili
Cast Aroa Renau / Samuel Walton / Lola Walton / Maria Tereski
D.O.P Juli Carné Martorell
Focus Puller Federico Taus
Assistant Camera Jorge Oviedo Capilla
Editor Victor Claramunt
Make up / Hair Kuki Giménez
Stylist Inés Roig Liverato
Stylist Ass Aramita Hernández Delgado
Art Direction Rafa Jannone
Art Direction Ass Jose Pedro Delgado 
Colorist Julia Rossetti / Eighty4.tv
Postproduction Eighty4.tv
Sound designer Victor Claramunt
Sound Mixer Carlos Riera
Still Photography Fancisco Hernandez
Creative direction Victor Claramunt San Millán
North Sails Marketing Irasema Vargas
North Sails MMXIX


Winner Best Fashion Film London FFF 2018
Winner Best Branding Fashion Film RD FFF 2018
Winner Best Director Sarajevo FFF 2018
Winner Best Cinematography Sarajevo FFF 2018
Winner Best Fashion Film Roma Web Fest 2018
Winner Best Fashion Film Australia IFFF 2018
Winner Best Director in Fashion Film CANIFFF 2018
Winner Best Fashion Film Seattle FFF 2017
Winner Best Fashion Film Rep. Dominicana FFF 2017
Winner Best Fashion Film Medellin FFF 2017
Nomination Director/Cinematography/Creative concept/Editing La Jolla 2017
Official Selection ASVOF 9
Winner Best Idea/Creative Concept Buenos Aires FFF 2017
Winner Aesthetic Short Film Festival 16 Category Fashion
Winner Best Fashion Film Aesthetica Short Film Festival (ASFF) 2016
Winner Best Film/Emerging Talent Berlin FFF 2016
Winner Best Film Miami FFF 2016
Winner Best Director Miami FFF 2016
Winner Best Script Miami FFF 2016
Winner Best Brand Fashion Film Brussels IFFFB 2016
Winner Special Mention Chicago FFF 2016
Winner Best Photography Hispasat 4k 2016
Winner Best Fashion Film Australian International FFF 2015
Winner Best Production Australian International FFFF 2015
Winner Best Director International Fashion Film Awards (La Jolla)
Winner Vimeo Staff Pick
Winner Video of the Day (VOTD.TV)
Winner Best Idea/Creative Concept Medellin International FFF 2016
Winner Best Brand Brussels FFF 2016
Nomination Best Photography London FFF 2016
Nomination Best Photography / Best Script International Fashion Film Awards 2016
Nomination Best Photography Porto Fashion Film Festival 2016
Nomination Best Director/Best Casting Canada Fashion Film Festival 2016
Nomination Best National Fashion Film Madrid FFF 2016
Nomination Best Picture/Editing/Creative Concept International Fashion Film Awards 2015
Nomination People´s Choice Award Milano International FFF

Online Beauty Editorial: Vénus: une icone ou un cliché?

Photo: Tatiana Sokolova @moviedja
MUA: Eugenia Fastova @Fastovajoy
Flower: Oksana Efimova @Missblooms
Model: Felicata Smirnova @Felicata_avonrims
Via @officialkavyar


Assuré #9

Our September issue is here!
Discover behind the scenes from New York Fashion Week from photographer Walter Worch, the stunning cover story ‘Back In The Sun’, a new Assuré Loves made by photographer Nicolas Viglietti and many many more!

Get a Copy!

Banner Still - MFW

Highlighted: Hotel MFW - Milan Fashion Week SS/20

Hotel MFW – Milan Fashion Week SS/20

The Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) presents Hotel MFW, the latest fashion film directed and produced by the Milan-based Creativity Factory The Blink Fish.

Shot to celebrate Milan Fashion Week S/S 2020 (17-23 September, 2019), Hotel MFW sees several rooms of the Mandarin Oriental hotel in Milan brimming with unique guests on the eve of Milan Fashion Week. Championing inclusion, diversity and uniqueness, these values form the central theme of the film and are strongly promoted by the Camera Nazionale della Moda Italiana.

The different looks of the models were carefully curated by fashion editor and stylist Georgia Tal, with a focus on supporting the local design scene by featuring a wide range of brands based in Italy, from emerging to more established, namely Annakiki, The Attico, L’Autre Chose, GCDS, MSGM, Paula Cademartori, Sara Battaglia, Stella Jean and Vivetta.

The Blink Fish and the Camera Nazionale della Moda Italiana have been collaborating since 2016, developing an increasingly strong online presence with fresh and relevant video content with each fashion season. Some of their most recent works, such as Start the Buzz, Be Ready and Waiting Room , have been internationally recognised, selected and awarded by several film festivals, including Berlin Commercial, Aesthetica Short Film Festival and the LA Fashion Film Festival.

https://www.cameramoda.it – http://www.theblinkfish.com

Camera Nazionale della Moda Italiana
Directors: Giacomo Boeri and Matteo Grimaldi
Production Company: The Blink Fish
Producers: Carlo Alpeggiani , Antonio Guarrella
Production Assistant: Camilla Solombrino
Assistant Director: Lisa Valcarenghi
Assistant Production: Alberto Camardella, Francesca Garbarino, Martina De Iuliis
DoP: Stefano Usberghi
Steadycam: Davide Carbonari
Focus Puller: Niccolò Di Guida
2nd AC: Francesco Rosiglioni
Gaffer: Riccardo Laratro
Set Design: Eugenia Tartarelli
Assistant: Benedetta Maestro
Prop Master: Daniele Antonetti, Fabrizio Florio
Post Production: Band
Color Correction: Diego La Rosa
Editing: The Blink Fish
Shot at: Mandarin Oriental, Milan
Wella – Hair Director: Alessandro Galetti
Hair Stylist: Luca Moroni
Make-Up Director: Rajan Tolomei
OPI, Ambassador: Flavia Pitton
Fashion Editor: Georgia Tal
Fashion Assistant: Giulia Sanna
Casting Directors: Caterina Matteucci, Mattia Marazzi – CM Casting

Actors: Massimo Milano, Michela Merli
Models: Aina Kokorina  @ Whynot , Alexandra Titarenko  @ MP , Iulia Adaeva @ Nologo, Luana Trancozo @ Power, Fallou Mbaye @ Nologo , Sam Stratton  @ Wonderwall, Keli Kisiasia @ The One Models Model Looks: Annakiki, GCDS, L’Autre Chose, MSGM, Paula Cademartori, Sara Battaglia , Stella Jean, The Attico, Vivetta

Special thanks to Mastercard Italia

DZHUS Spring/Summer 2020 Runway Looks

Enjoy their SS20 Collection: ‘ALGORITHM’.

The Spring/Summer 2020 line draws inspiration from the structured system of work process, referring to both design development and sequence of the production rituals, poetical in their accuracy. Consistent patterns of actions and regulations have reflected in DZHUS’ pattern-making cult. Reconsidering norms and standards through the prism of her distinctive approach, Irina Dzhus comes up with an alternative concept of an office attire. Juxtaposing traditional cut techniques with avant-garde experiments, DZHUS have created a synthesis of innovative design inventions and rich utilitarian potential.

Complex yet minimalistic-looking, the garments offer numerous unexpected transformations, which have already become DZHUS’ creative trademark. For some of the items, modification options count up to 20.

The fabrics are highly textured, including crushed cotton and linen, fine pleating and see-through organza resembling tracing paper.




Interview: Joanna Younes

We at Assuré Magazine have interviewed Joanna Younes, a passionate actress in theater, commercials, and film both in the Middle East and the United States. Curious about her story?

Joanna is from Lebanon however she was raised in Kuwait. She started acting at six years old with a theater company called the British Academy of International Arts. Her mom enrolled her in some acting and dance classes with them, and then she started auditioning for their shows later on.

' I started with pretty small parts at first, however, with time and practice I've been able to play bigger roles, such as playing Tallulah in the musical Bugsy Malone and Hamlette, a comedy based on the story of Hamlet. Moreover, I participated in school plays, where I've played Nala in The Lion King and Mrs. Lyons, also known as the evil other mother, in Blood Brothers. I also earned my Grade 8 certificate in Acting from the London Academy of Music & Dramatic Arts. Most of my background and training had come from the theater as there were almost no film opportunities in Kuwait, which is why I decided to move to San Diego, California!  Since arriving there I've been cast in multiple short films, which has helped me gain some film experience! I am eternally grateful for every chance I've been able to portray a character as it's helped guide me with where I'd like to be in life. 

My biggest accomplishment so far would be winning the Best Performance award out of the many films submitted at Campus Movie Fest. It was during my first semester in college, I had just moved to San Diego, so in a sense, it felt incredibly welcoming and rewarding at the same time. I would say another accomplishment would be putting myself out there and getting as much on set experience as possible. Film is so different from theater - it was intimidating at first, but I was eager to get started! I look forward to learning and achieving more as I go.

As of right now, I have two music videos and a short film that are due to start filming pretty soon, so I'm super excited about that! The two different music artists that have asked me to feature in their music videos also happen to be people I've built incredibly close friendships with, so collaborating with them will be fun and inspiring as I get to see their own visions come to life. As for the short film, I'm actually going to be playing a character that is so out of my element - I've never played a character quite like the one I'll be playing soon, so I look forward to walking in someone else's shoes. What I am allowed to say is that it's pretty eerie and creepy!

In the future, I'd like to go after any opportunity I can and not limit myself! However, if we're speaking long-term, it would be a dream to be cast in a biopic. My favorite genre is horror/drama, and I see myself being cast in those types of projects.

Acting definitely comes before anything else, I'm pretty positive it's my one true calling. But, I also do some modeling. It is a lot of fun and has given me experiences and lessons I wouldn't have found otherwise. I still would like to expand my portfolio, but I'm happy to be able to say I've booked a couple of gigs with my modeling agent back in Kuwait. Modeling for different companies is always interesting because you have to sell things to different audiences every time. I've modeled for a salon & spa, a gym, and a clothing boutique and it's fascinating to see the end result from the photographer's end.' 

Follow Joanna on Instagram, and follow her journey.

Watch one of her shortfilms below.

Online Editorial

Online Fashion Editorial: Sweet Rush

Get inspired by our first online fashion editorial of the month September. Photographed by Karolina Hubner.

Read more

Online Fashion Editorial: Ariel


Photographer & Stylist Elena Rudina
Model Alisa Osipova
Model agency Andy Fiord Models
Makeup Artist Aksinja Pirozhok

1 look

shirt: Oggi pants: Alexandra Grapes

2 look

shirt: Oggi suit: Alexandra Grapes

3 look

overall: Alexandra Grapes

4 look

overall, dress: Alexandra Grapes

Assuré #8

Assuré #8 is out now with our beautiful cover photography by Lyubov Lukashenko

Read more