Enjoy their SS20 Collection: ‘ALGORITHM’.
The Spring/Summer 2020 line draws inspiration from the structured system of work process, referring to both design development and sequence of the production rituals, poetical in their accuracy. Consistent patterns of actions and regulations have reflected in DZHUS’ pattern-making cult. Reconsidering norms and standards through the prism of her distinctive approach, Irina Dzhus comes up with an alternative concept of an office attire. Juxtaposing traditional cut techniques with avant-garde experiments, DZHUS have created a synthesis of innovative design inventions and rich utilitarian potential.
Complex yet minimalistic-looking, the garments offer numerous unexpected transformations, which have already become DZHUS’ creative trademark. For some of the items, modification options count up to 20.
The fabrics are highly textured, including crushed cotton and linen, fine pleating and see-through organza resembling tracing paper.
PHOTOGRAPHY BY ALEXANDR TSYBULSKY